Why does rolex sponsor wimbledon

In , Rolex became the official partner for all 4 Grand Slam tournaments in Tennis, representing the epitome of the sport, held across 3 continents. In , the brand announced it expanded and extend its sponsorship deal until , which will then mark the 20th anniversary of the initial deal between the two. In , Rolex began its presence at the US Open, coinciding with the tournament's 50th anniversary.

The prestigious French Open dates back to and has been held at the Parisian venue since , the only Grand Slam held on clay. In addition, Rolex is a partner of the NITTO ATP Finals, the second highest tier of annual men's tennis tournament after the four Grand Slam tournaments, bringing eight of the highest-ranking singles players and doubles teams for the finale to the men's tennis season.

Finally, Rolex also supports two team format competitions. Secondly, the Davis Cup which started in , attracting the participation of more than nations, making it one of the largest team events in the world. Due to the pandemic, Wimbledon had to be cancelled for instead of postponed. This was inevitable given the seasonal availability of the grass court surface, playable only during the summer months.

Relocated from Cincinnati for this year, it is now part of a 2-tournament "bubble" with the US Open which begins on 31 August; both of which to be held at the U. The resumption of the ATP calendar marks the end of friendlies and private tournaments, and valuable points for player rankings now up for grabs.

On either side of the Atlantic Ocean, there is now a high probability that a new Grand Slam winner, could emerge. In addition to sponsoring events, Rolex has also brought onboard several Rolex "testimonees" from the world of tennis. These include a new breed of tennis stars that are blazing the trail, a new generation of players who have distinct playing styles and personalities, a new caste of champions ready to inherit the mantle of excellence forged by those before them.

The two season finals Rolex has already sponsored. Since Rolex has been a partner in this important event of international tennis. Here, the best tennis players of the season fight for victory. One of these is the Laver Cup , a rather young competition between the best tennis players in Europe against Team World. The tournament is named after the Australian legend Rod Laver, who dominated tennis in the s. The other major team tournament is the Davis Cup , run by the International Tennis Federation, and is held annually by teams from competing countries in a KO format.

The latter last nine days and conclude with a final, in which the winner of the popular tournament will be decided in two sets. The Rolex Monte-Carlo Masters is also famous for its venue, which is considered one of the most beautiful in the world. Tennis courts arranged in twenty terraces, on red ashes, located between sky and sea — a dream for tennis players and spectators alike.

The absolute legend among the brand ambassadors is probably Swiss-born tennis star Roger Federer. With 20 victories in Grand Slam tournaments, he wrote tennis history. Related Posts. Watch parts in focus: Watch movement It has a number of flattering names: the heart, core, and masterpiece. How a movement works Why are jewels being … Watch parts in focus: Watch movement continue reading.

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We will contact you as soon as possible. Save for later. At the Wimbledon tournament, Rolex is celebrating four decades of working with the tennis industry, back where it originated.

They not only support The Championships as the official timekeeper but also recruit many star tennis players as official ambassadors. He took home his first Grand Slam win at Wimbledon in and has won a record eight titles at The Championships since, all while proudly representing the Rolex brand. It tells history. Another important piece of the partnership between Rolex and the tournament is the Datejust 41, the unofficial watch of Wimbledon.

Like The Championships, the Datejust embodies a great deal of history. It was the first self-winding, water resistant wristwatch with a date window on the dial in its debut. Since its inception, it has served as the modern archetype of the classic watch and the forerunner for other favorite Rolex models like the Explorer and Submariner.

The two are the perfect pair, each valuing a commitment to tradition, excellence, and innovation. We're constantly creating great content like this.